Steff's website began as an update project for an existing site. However, during the analysis, it became evident that the overall user experience needed significant improvement to better showcase the artwork and differentiate the various sections.
The proposal addresses the website's primary weaknesses, including excessive vertical scrolling and inconsistent visual hierarchy across pages. This translates to reduced cognitive load for users exploring Steff's work, achieved through the introduction of categorized artwork sections for improved identification and exploration.
Each website section was meticulously designed to harmonize with the new visual style. The revised proposal effectively communicates Steff's artwork while maintaining a balance between simplicity and meticulous attention to detail.
With additional time and resources, real A/B testing could have been implemented for key website sections to validate the effectiveness of proposed ideas. Likewise, conducting usability testing would have provided valuable insights into how first-time visitors interact with the website.
Beyond enhancing Steff's website, this project sharpened my design instincts. I honed decision-making skills, learned ruthless prioritization, and developed a meticulous eye for detail. Now, confident in my design choices, I create websites that captivate both visually and functionally.
